Principles

The Essential Idea

At the core of all projects, lies a compelling idea – the point where one arrives through the art of elimination.

The clues to the process are drawn from the many layers that frame the context – real and conceptual.

Good design as a consequence of concerns that venture beyond the ‘problem stated and problem solved’ loop.

Looking back to look forward – nothing is complete and nothing is perfect – refinement through repetition.

Organised thinking and a method with conviction yields better outcomes than sparks of arbitrary genius.

If it can be done with less, there should not be a case for more: a constraint prompts deeper design thinking.

An idea that can be scaled; a model that can be repeated: the process as design and the design of the process.

Crafting, assembly and construction at various scales to consistently look for better ways of production.

A consistent process of thinking through drawing, printing, model-making, and visualising through graphics.

The design process strives for structured logic – a strategy. Yet, we yearn for an intuitive grasp.

Simple, clear, obvious and unambiguous: the significance of finding contentment in the form of everyday-ideas.

Projects and thoughts that outlive their immediate and obvious use in service of a greater agenda and purpose.