FUTURE PRACTICE is instituted as a series of multi-city events in partnership with Asian Paints Limited and their flagship LEAP program. The core idea is the explore emergent and energetic architecture practices from across India who have invested time and effort in the search for a new, meaningful and consequential positions in architecture practise in India. The series of events travelled 3 cities in 2018 and connected with more than 600 professionals in Goa, Kolkata and Chennai with nine presenters. With a fresh brand identity designed by Matter, FuturePractice successfully represented diversity and depth in the work of emergent architecture offices in India.
INFORMATION Initiative: Multi-city Outreach Events and Lectures Brand Involvement: Conceptualisation, Design, Curation and Outreach Partners: Asian Paints Limited; LEAP Program Venue: Multiple: Goa, Kolkata and Chennai Dates: January – May 2018 Reach (On-Site): 600 Persons Cycle: Multi-city Planned Photos: Studio Matter and Asian Paints