The Essential Idea
At the core of all projects, lies a compelling idea – the point where one arrives through the art of elimination.
Context as Underlay
The clues to the process are drawn from the many layers that frame the context – real and conceptual.
Purpose; not Function
Good design as a consequence of concerns that venture beyond the ‘problem stated and problem solved’ loop.
Reflection and Iteration
Looking back to look forward – nothing is complete and nothing is perfect – refinement through repetition.
Process-Driven
Organised thinking and a method with conviction yields better outcomes than sparks of arbitrary genius.
Frugality
If it can be done with less, there should not be a case for more: a constraint prompts deeper design thinking.
Systems-Thinking
An idea that can be scaled; a model that can be repeated: the process as design and the design of the process.
Making
Crafting, assembly and construction at various scales to consistently look for better ways of production.
Drawing
A consistent process of thinking through drawing, printing, model-making, and visualising through graphics.
Intuition
The design process strives for structured logic – a strategy. Yet, we yearn for an intuitive grasp.
Beauty in the Ordinary
Simple, clear, obvious and unambiguous: the significance of finding contentment in the form of everyday-ideas.
Endurance
Projects and thoughts that outlive their immediate and obvious use in service of a greater agenda and purpose.
MATTER 